Blog

Notes from inside the work.

Writing and video on business systems, AI implementation, hiring, sales, and what leading under pressure actually costs.

She had the budget and knew exactly what she wanted built. An hour into the first call, I told her not to hire me.

Four things that actually stop business owners, and not one of them is being late.

My grandfather taught me about ricochet with a BB gun when I was seven. I built a company on what he said next.

Optimus is the flashy version of something already quietly running businesses, including mine.

People tell me AI didn't work for them. Here is what actually happened.

The point of building systems is not the systems. It is being somewhere else while they run.

Radio didn't see it coming. Blockbuster laughed at Netflix. The blacksmith swore the horse would never be replaced.

An end to end AI recruiting and staffing system that runs itself. I built it because I was drowning.

You're not losing to your competition. You're losing to the tasks you keep telling yourself you'll get to tomorrow.

One hour

Sitting on a decision you cannot make alone?

Sixty minutes, one on one. A written summary within three business days. Straight answers, including when the answer is do not spend the money.